Learn to build your own
BOOTSTRAPPING?
YEAH YOU ARE!
Squarespace Website
And lay the foundation for getting more leads, making more sales and hitting $10k months and beyond!
SQUARESPACE WEB DESIGN COURSE FOR BEGINNERS
TO GET STARTED NOW
(and launch your website in as little as 4 weeks)
Master the art of high-converting content and DIY web design
Master the art of high-converting content and DIY web design
You need a website and you know it.
You don’t even need me to tell you you need a website.
The truth is, if you don’t have a website, your business doesn’t exist.
YOU ALREADY KNOW THIS:
If you want your business to be credible
If you want to build trust with your clients
If you want to nurture and support your audience
If you want to sell your stuff
It happens on the www.
NOT ON INSTA.
NOT ON YOUR LOCAL BUY, SELL AND SWAP PAGE.
AND CERTAINLY NOT ON THE COMMUNITY NOTICEBOARD.
Master the art of high-converting content and DIY web design
A SELF-PACED ONLINE COURSE FOR WEBSITE DIY’ERS
Unlimited lifetime access
8 modules readily available
Guest presentations + Q&As from industry experts
Private Facebook Community for feedback, guidance and special offers
Don't be fooled
Don't be fooled
It’s not enough to just throw a few pages together
You’ve definitely seen some *truly awful* websites in your time. And you know the effect it can have on you as a consumer.
That’s not what we’re going for.
But I’ll let you in on a little secret: DIY-ing the first version of your website is not rocket science.
THERE’S A FORMULA.
How would it feel to be proud of your website?
YOU CAN GET YOUR WEBSITE OUT OF CRINGE TOWN — EVEN AS A BOOTSTRAPPER.
With a little help, a considered, well-designed website is within your reach. Not only that, with a little elbow grease, you can get it working hard for you (even when you’re out-of-office making the most of that #LaptopLifestyle) ☀️
I’VE DESIGNED DOZENS OF SQUARESPACE WEBSITES FOR ALL SORTS OF CLIENTS, FROM START-UPS TO CORPORATIONS.
And from the small fries to the big guns, good websites have a few things is common:
Clear UX
Designed for function
Optimised for search
Look f*cking incredible
It’s not rocket science, but here’s the other thing...
It isn't: Obvious
It’s no wonder you’re finding DIY-ing your website tricky.
You’re busy doing everything a business owner does and people train for years to learn all the ins and outs of website design.
THE FACT OF THE MATTER IS, IF YOU’RE GONNA DO IT YOURSELF, YOU’VE GOT TO GIVE YOURSELF A FIGHTING CHANCE.
Squarespace Web Design for Beginners Course
My years of experience. Your great ideas.
Learn the foundations of great web design so you can confidently launch your business and set yourself up for future growth
You will walk away with:
A COHESIVE BRAND IDENTITY
QUALITY PHOTOGRAPHY
CLEAR WEBSITE GOALS
THE ABILITY TO WRITE IN THE LOVE LANGUAGE OF YOUR DREAM CLIENTS
SKILLS TO EASILY CREATE AND UPDATE YOUR OWN SQUARESPACE WEBSITE
THE SKILL TO MAKE GOOGLE SMILE
BRAGGING RIGHTS TO BEING SQUARESPACE SAVVY
A BEAUTIFUL AND STRATEGIC SQUARESPACE WEBSITE
Hear it from some of my students
It’s no wonder you’re finding DIY-ing your website tricky. You’re busy doing everything a business owner does and people train for years to learn all the ins and outs of website design.
THE FACT OF THE MATTER IS, IF YOU’RE GONNA DO IT YOURSELF, YOU’VE GOT TO GIVE YOURSELF A FIGHTING CHANCE.
Master the art of high-converting content and DIY web design
Master the art of high-converting content and DIY web design
SQUARESPACE WEB DESIGN FOR BEGINNERS
My years of experience. Your great ideas.
Learn the foundations of great web design so you can confidently launch your business and set yourself up for future growth.
If you need:
A COHESIVE BRAND IDENTITY
QUALITY PHOTOGRAPHY
TO UNCOVER YOUR WEBSITE GOALS
TO LEARN TO WRITE FOR YOUR BUSINESS
TO FIND YOUR WAY AROUND SQUARESPACE FLUID ENGINE
TO CREATE A STRONG ONLINE FOUNDATION THAT MAKES GOOGLE SMILE
TO BECOME SQUARESPACE SAVVY (WITHOUT HOURS OF GOOGLING)
TO GET THE THING ONLINE, ALREADY!
“The course is ridiculously comprehensive and covers topics I had not even thought of as important”
As a copywriter, I'm not all over the techy stuff, and building websites isn't in my skill set. So I was thrilled to do Indiah's Squarespace course. I had never used Squarespace before, so wasn't sure if I would be able to pick it up easily. The course is ridiculously comprehensive and covers topics I had not even thought of as important. It feels like Indiah is sitting in the room with you, giving you insight into how a designer thinks. The course is jam packed with tips and practical suggestions to save you heaps of time. The guest presentations were all so relevant and rounded out what Indiah taught. I feel confident in my ability to follow along with the learnings and build a functional pretty website.
– Caitlin, Bell Copy Co.
Wondering what I know about it?
Wondering what I know about it?
I’m Indiah Saunders
I started I for Design Studio in 2018 and marketing has been my full-time gig ever since. Armed with a double degree in Graphic Design and Marketing, I’m here to help you stake your claim in the digital world.
I’m a self-taught Squarespace website designer — I know what it’s like to be just starting out — and I’m here to teach you all of my hard-won lessons.
Here’s the most important thing I’ve learned over the years:
Outstanding brand collateral and a responsive, high-converting website aren’t luxury items–they’re a MUST.
BUT THAT DOESN’T MEAN WE CAN’T HAVE FUN BRINGING THEM TO LIFE.
I’ve designed websites for all kinds of businesses. And I’ve worked hard to pinpoint the exact types of business women I partner with. Now I’m proud to teach women like you how to create functional, hard-working websites — so you can get one step closer to realising your BIG business goals.
There’s strength in brand clarity and clear communication.
And with a clear formula and some cheeky DIY skills, they’ll be no stopping you.
From bootstrapper to arse-kicker
VALUED
AT $3695
M1 | Getting Started
A warm welcome from yours truly, a little bit of housekeeping and some homework in the lead up to Week 2. You’ll uncover the soul of your brand, the core values that drive you, your target audience, and the unique identity that sets you apart – the first crucial steps in crafting an authentic and compelling online presence that resonates with your dream clients and has you selling out your services.
M2 | Crafting a Cohesive Brand Identity
We’ll cover everything from creating a brand moodboard to designing impactful logos and branding for your business. And alongside the creative side of branding, we’ll delve into the essential aspects of maintaining consistency – how to create your brand guidelines (your holy grail) and aligning your photography direction. You’ll also understand the crucial role of implementation – I’ll guide you on effectively applying your brand identity so everything is perfectly consistent and beautiful.
M3 | Quality Photography
Q&A WITH INDUSTRY EXPERT, MARIGOLD FROM EVE EDITORIAL
Join me for a Q&A with Marigold from Eve Editorial as we delve into the importance of high-quality photography for your brand's online presence, exploring real-world examples.
Learn how to define your photography aesthetic, gain insights into the benefits of professional photographers, and discover practical DIY photography tips (plus real-world horror stories). Bonus insights into the do's and don'ts of using stock photography to enhance your brand, and an exclusive discount to work 1:1 with Marigold.
VALUED AT $450
M4 | Information Architecture
WITH INDUSTRY EXPERT, MARTHA FROM WORD CANDY
Learn the art of Information Architecture with Martha from Word Candy. Martha unravels the importance of organising content for a seamless user experience on your website.
Learn how to create a logical structure that guides visitors effortlessly through your site. She delves into navigation, content grouping, and effective page layouts, ensuring your website communicates clearly and reduces clutter.
VALUED AT $650
M5 | Writing Conversational Copy for your Brand
WITH INDUSTRY EXPERT, MARTHA FROM WORD CANDY
Learn from the queen of content and copywriting, Martha, on how to write in a captivating and conversational way that speaks directly to your audience.
She delves into the art of writing copy that engages in a meaningful dialogue – explore the power of engaging headlines and clear, concise copy that not only conveys your message effectively but keeps your audience enthralled.
VALUED AT $300
M6 | Building & Publishing your Squarespace Website
Here, I provide a comprehensive guide to harnessing the full potential of the Squarespace platform. From navigating the, trust me when I say, user-friendly dashboard to selecting the perfect starting point, customising your design and publishing your site, every step is covered.
Step-by-step lessons take you through all of the crucial steps involved with designing your website. And if you’re feeling a little stuck, you can follow along with me and build your Homepage using one of my suggested layouts. Navigation, setup, design, customisation, launch – you name it, I cover it.
VALUED AT $1200
M7 | Email Marketing, Lead Magnets & Automation
Unlock all of the juicy secrets of email marketing, lead magnets, and automation. We dive deep into the world of email marketing, exploring its significance and sharing valuable insights on why you need to be doing it. Plus, receive a free guide on elevating your emails from stale to full-scale, coutesy of Martha from Word Candy.
Plus, learn the art of crafting an irresistible lead magnet to attract and nurture leads, and gain the technical know-how to seamlessly connect them to your email strategy. This module will empower you with the tools and knowledge to supercharge your brand's digital presence.
M8 | How to Search Engine Optimise (SEO) your Website
WITH INDUSTRY EXPERT, TANYA FROM LUCKY 44
Unlock the secrets of how to effectively optimise your own website with Tanya from Lucky 44. She takes you through what SEO actually is, how Google works, how to enhance your website’s visibility and ultimately reach the right audience.
By the end of this module, you'll have the knowledge and tools to boost your online presence and make your website shine in search engine results.
VALUED AT $495
$200 off any Branding Package
Now, the purpose of this course isn’t to just sell you my services, but I’m a firm believer in investing in your business in order to grow. So, when the time comes that you’ve outgrown your DIY brand identity and decide you want to work 1:1 with yours truly, you can take $200 off any of my branding packages.
$50 off a photoshoot with Eve Editorial
Want to leave the photography to the professionals? Get $50 off any booking with Marigold from Eve Editorial.
$100 off a Hyperfocus Copywriting Week with Word Candy
Copywriting not your thing? Get $100 off a HyperFocus Week with Martha from Word Candy. You’ll get a 3-5 page website, SEO friendly copy and smart UX journey signed, sealed and delivered in a week.
50% off your first year with Flodesk (Save $342)
If, like me, Flodesk has your email marketing heart, take 50% off the first year of your subscription – saving you $342.
8 comprehensive modules, 4 industry experts
8 comprehensive modules, 4 industry experts
8 comprehensive modules
BROUGHT TO YOU BY ME AND MY FAVE INDUSTRY EXPERTS
Indiah Saunders
Brand & Website Designer, and Owner of I for Design Studio
Marigold Meagher
Photographer and Owner of Eve Editorial
Martha Barnard-Rae
SEO & UX friendly Copywriter, and Owner of Word Candy
Tanya Northey
SEO Expert and Owner of Lucky 44
A proven process for website development
(WITHOUT THE SECOND-GUESSING, MIDNIGHT GOOGLING, AND FRUSTRATION-INDUCED MELTDOWNS)
And it’s fully customisable to your business
I’ll teach you all of the steps
Of course, you could pay me—or any Squarespace website designer—$4000-$8000 to create a website for your business bebe.
But realistically, in the first year or two, if you’re not 100% clear, you’ll need to re-do it. That’s because new businesses can be fluid. You might discover things you love (or loathe) about your business. You’ll create new products or services based on what’s working.
Why not hold off on that investment while your business finds its feet?
Because when you’re armed with the right skills,
Because no matter what you’ve told yourself about your tech skills, your design eye, or your writing chops, you can create a smart, functional website for your business.
All you need are the right tools
✓ Exact steps on how to craft a cohesive brand identity
✓ How to get clear on your visual style and ditch the DIY photos
✓ Organising your content and pages for a seamless user experience
✓ Writing in a captivating, conversational way that speaks directly to your audience
✓ How to build and publish your own Squarespace website
✓ How to leverage the power of email marketing, lead magnets to capture leads and email automations
✓ How to SEO your own website so you’re reaching the right audience
✓ Exclusive discounts, workbooks and checklists for accountability
Learn to design your own Squarespace website for 95% less than you’d pay me to do it for you
This course is a small investment with a huge pay-off. A true drop in the bucket when you consider how long you plan to be in business. Over just 8 modules, you’ll learn my exact process so you can design a website that works for you.
(and I’ll connect you to some of the best contacts I’ve made in the industry!)
THE SMART WAY TO BOOTSTRAP YOUR WEBSITE
Get the skinny on Squarespace
And the skills you need to create a website that’s going to get you more leads, make you more sales and help you to hit $10k months and beyond!
One-time Payment $297 AUD
AVAILABLE NOW, YOURS FOR A LIFETIME
*This is an introductory offer and will never be offered at this price again
Frequently Asked Questions
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This course is a comprehensive program designed to teach you the skills of creating an impactful website and building a strong online brand.
We cover: building a brand identity, how to take quality photography, getting clear on your website architecture and how to write copy for your website, the technical skills of building your Squarespace website and how to leverage email marketing and automations, and how to SEO your website.
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The Squarespace Web Design for Beginners course is most suitable for small business owners who are either:
Just starting out and need to DIY their own Squarespace website while they build their brand.
Small business owners who already have a Squarespace website that they’re not happy with.
It's perfect for businesses in the early stages that recognise the importance of a strong online presence but aren't yet ready or able to invest in a professional website build.
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The course is self-paced, but most students complete it within 4-6 weeks. Ultimately, you can choose the pace that suits you.
Time it takes to complete will also vary depending on whether you have your logo and branding already designed or if you’re starting from scratch.
Note: I don’t recommend skipping forward if the previous lessons haven’t been completed. Every module is a necessary step in building a strong online presence.
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No prior experience is required. I start from the basics and guide you through every step of the process.
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I recommend having access to a computer and a Squarespace account. No other special software is required.
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A Squarespace subscription cost varies based on the plan you choose. I recommend subscribing to the Business Basic plan which is AU$300 /year (plus applicable taxes) or AU$35/month (plus applicable taxes).
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Domain hosting is the service that allows your website to be accessible online a specific web address (www.yourwebsite.com.au)
For a credible and memorable experience, I highly recommend purchasing a custom domain through GoDaddy.
Domain costs can vary, but if you enter your desired domain name into the search bar, it will tell you its availability, costs and available alternatives.
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There are some optional additional costs to consider:
• If you want to use custom fonts on your website, it's necessary to purchase the relevant webfont license/s to ensure proper display and accessibility across various browsers and devices.
• You may choose to invest in premium stock photos or graphic assets for a more unique design. Costs will vary.
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I offer dedicated support and an exclusive Facebook Community where you can ask questions, share experiences, and get the help you need.
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Yes, I regularly update the course content to ensure it reflects the most current web design practices and Squarespace interface.
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Yes, I offer a satisfaction guarantee. If you're not completely satisfied within the first 14 days of purchase, and you have not completed more than 25% of the course content, you can request a refund.
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Yes, you have lifetime access to the course materials. This means you can revisit and refresh your knowledge whenever you need it.