The importance of beautiful website design can’t be overstated. Yes, the information on your website is of course important (and should be accurate). But the design itself will go a long way towards determining whether or not users stick around to read your content or if they decide to look elsewhere (Are you getting the feeling they won’t even give you a second thought?)…

But… What REALLY is branding? (And why you should invest!)
It is no surprise that every day I find myself deep in the design world… Subsequently I sometimes speak to clients about branding and tend to unintentionally overlook the finer details of what I am ACTUALLY referring to…

I think we often forget that brand designers need to be more than just that friend of a friend you get recommended. Your brand is your baby and you are allowed to treat it that way… Nurture it, protect it and don’t just settle for anything for it.