Supercharge your service-based biz with the power of email marketing…
LET ME HELP YOU CHOOSE YOUR PLATFORM!
As a fellow service-based biz owner, I know the hustle is real.
Today, I'm here to spill the tea on a not-so-secret, secret weapon for your business success that you NEED to be utilising: ✨EMAIL MARKETING✨...
(*As if I need ANOTHER thing on my plate 🙄*)
- Don't worry, I hear you!
I've got your back, gurl. See below a comparison of three of my fave email marketing platforms, and which is best for the stage of biz that YOU are at.
MAILCHIMP VS MAILERLITE VS FLODESK
Let's dive in!
Why email marketing? It's not just for cat videos:
You might be thinking, "Email marketing? Isn't that a bit old school?" I know, I thought the same... But let me drop some truth bombs on why it's still the coolest kid on the marketing block.
PERSONALISATION THAT PACKS A PUNCH!
When it comes to engaging your clients, personalisation is key. Email marketing lets you speak directly to your audience, addressing their pain points and offering tailored solutions. It's like whispering sweet nothings into their inbox.
NURTURE THOSE PRECIOUS RELATIONSHIPS ON AUTOPILOT:
Want to keep the connect strong without losing hours on social media?
I think I speak for everyone here when I say, YES PLEASE! Email marketing allows you to automate your customer journey, delivering a series of captivating emails that educate, entertain, and build trust (the 3 things that you NEED to be doing). It's like having a personal assistant who's an expert in building awesome relationships with your leads.
THE ROI RUMBLE:
Guess what? I'm not a huge numbers person, that's what an accountant is for, right? 😆 Email marketing has an incredible return on investment (ROI). For every dollar you spend, the average return is a jaw-dropping $42. That's like ordering a coffee and getting a unicorn delivered to your doorstep. Chaaaa-ching!
Choosing the Perfect Player... I mean Platform:
The Battle of the Titans
Now, let's get down to business…
I've lined up my three heavyweight champions of email marketing platforms,
and I'm about to spill the tea on each of them.🍵
MAILCHIMP: THE WISE OLD SAGE
• Best suited for beginners looking for simplicity and versatility.
• Offers a user-friendly interface, allowing you to design beautiful emails even if you're not a coding whiz.
• Boasts powerful automation features and robust analytics on paid plans to help you track your performance like a pro.
• Pricing 💲
MailChimp offers a free plan for up to 2,500 subscribers, with paid plans starting at AUD $9.99/month, scaling with your growing audience.
MAILERLITE: THE UNDERDOG WITH A BITE
• Perfect for small businesses with big dreams.
• Provides an intuitive drag-and-drop editor and a range of customisable templates, making your emails pop without breaking a sweat (or the bank).
• Offers advanced segmentation options and automation features (even on a free plan), ensuring your emails reach the right people at the right time.
• Pricing💲
MailerLite offers a free plan for up to 1,000 subscribers, with paid plans starting at USD $9/month, tailored to your subscriber count.
FLODESK: THE TRENDSETTER
• Made for the design-savvy entrepreneurs who want their emails to turn heads.
• Flaunts a visually stunning interface with a focus on modern, eye-catching templates that scream, "Helloooo, Gorgeous!"
• Simplifies the creation of beautiful landing pages and forms, so you can effortlessly grow your email list and captivate your audience.
• Pricing💲
Flodesk offers flat-rate pricing of USD $38/month, allowing unlimited subscribers and access to all features, making it an ideal choice for those with larger subscriber lists.
HAVE A THINK:
Which platform do you want to be your sidekick?
Now that you have the scoop on MailChimp, MailerLite, and Flodesk, it's time to choose your email marketing sidekick.
Consider your business goals, design preferences, subscriber count, and, of course, your budget to find the perfect match.
Remember, there's no one-size-fits-all solution and, if you start with one and decide you'd rather try another, you can easily export your audience from any platform and import into the other.
You're never locked in and have the freedom to do as you please, (I like that). All platforms also offer free trials so you can try before you buy.🙏
What I use? Flodesk.
And if it, too, tickles your fancy, I can give you 50% OFF the first year of your subscription
(Saving you AUD $350 in your first year).
But, please, don't just copy...
Go with the platform that resonates with your unique style and aligns with your business vision.
Start harnessing the magic of email marketing, and watch your service-based biz soar to new heights.
And, if you need any guidance or have questions around your decision, you know I'm here to help! 😘
Never hesitate to flick me an email at hello@ifordesign.co
I read every single email reply, so you'll NEVER go unanswered.
Ready to elevate your client experience to new heights?
Book below to snag your spot…
Beautiful brand and website design that evokes feelings and tells your unique story is what sets the foundation for a successful business!
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