Bland, beige branding, pre-made colour palettes and Canva fun is costing you sales

Small business is hard. I lost clarity, confidence and couldn’t find the inspiration to grow. And here’s what I did about it.

The essential yet often overlooked process of getting clear on your ideal client. From demographics to psychographics, behaviour patterns to goals, breaking it down step by step ensure you avoid the headache of working with dud clients. Tapping into existing data and real-life client experiences can unveil invaluable insights to attract the right audience to your business. Sunshine Coast Logo and Branding, I for Design Studio.

How strategic branding transformed The Move Collective from uninspired to unforgettable, attracting over 50 participants to her community event and skyrocketing her social media following. Learn how strategic branding paved the way for success, and find inspiration to elevate your own brand.

Why your DIY branding is falling short of realising your dreams and why embracing purpose and strategy is essential for success. How you can wave goodbye to hollow shells and hello to a brand identity that resonates authentically with your audience.

Dive into the heart of I for Design Studio with a journey fueled by passion, client connections, hustle, and boundaries. Discover what sets us apart and what makes the brand tick.

THERE, I said it...

I don’t know about you, but I’m SO over seeing the SAME. BEIGE. BRANDS everywhere I turn 🤢

You know the ones I'm talking about...

One of my (not so) toxic traits might be my constant thoughts about how I can deliver more value, better functionality and streamline my client processes. Always thinking how can I give you MORE, MORE, MORE. Can you relate?

Are you a biz owner who's been in the game for a couple of years and you're getting reasonably good traction from your website, but you know it could be better?

You're looking for ways to take your brand to the next level but you're just not entirely sure where to start? Look no further, my love!

Crafting an online presence that resonates with your ideal client is an art form in itself, don't get me wrong. But these simple tweaks can make a world of difference to your online presence: Speak the language of your ideal client, ease up on the exclamation marks, and avoid clichés like the plague…

You might be stuck on where to start and I ALWAYS say to my clients that step 1 is taking a good hard look at your branding.

Today, I'm going to spill the beans on the top 3 things that make professional branding an absolute game-changer for your brand (and why you NEED to invest in it, if you're even slightly serious about your biz)…

As a fellow service-based biz owner, I know the hustle is real. Today, I'm here to spill the tea on a not-so-secret, secret weapon for your business success that you NEED to be utilising: ✨EMAIL MARKETING✨...

(*As if I need ANOTHER thing on my plate 🙄*)

- Don't worry, I hear you!

Are you constantly comparing yourself to your competitors and feeling overwhelmed by their seemingly unattainable success?

Do you find yourself thinking, "I could never create something like that."?

It's time to put those self-doubts aside because achieving a jaw-dropping, envy-inducing online presence is entirely within your reach—with the right help.

I want to walk you through the importance of professional design and how it can transform your brand, leaving your competition in the dust.

Have you ever come across a one-woman-show biz who claims that they can get you AMAZING results in a variety of departments that aren’t directly related? Yes? Initially you might think they’re some sort of magical wizard that is going to get you unthinkable results but, upon exploration, it might just be that they’re full of sh*t…

Before diving straight into designing your brand identity (DIY logo designing biz owners, I’ve got my eyes on you 👀 ) you need CLEAR creative direction... Before commencing what I like to call the ✨ design phase ✨ of ANY branding project, we work together to develop the creative direction of your brand. In other words, through questionnaires and conversations I develop a brand inspiration moodboard based on the information you have provided.
*Spoiler alert*

If you’re heading into 2023 feeling a little bit stagnant, like your brand no longer represents you, what you stand for and the BIG GOALS that you have for the year ahead, then it might be time to consider a rebrand!

Dreaming of creating your own website but don’t know where to start? Trust me when I say that with the new Squarespace Fluid Engine Editor it is now EASIER. THAN. EVER.

I am sooo so so excited about the introduction of Squarespace’s all new drag and drop Fluid Engine editor which is now available on the Squarespace 7.1 platform! To say I am now EVEN MORE obsessed with the Squarespace platform than I was previously is an understatement!

With this recent shift in Instagram's algorithm I have found myself more than ever looking elsewhere for answers… and how many other consumers do you think are doing the same? Did you know that Google processes 3.5 BILLION searches EVERY SINGLE DAY (1.2 TRILLION searches per year), and tell me, again, why you don’t think it is worth having a website (that is organically listed in Google search results)?

Are you ready to really rock your brand? No? Well, that’s no surprise (sorry!). Did you know that the average small business owner spends less than a minute on their branding process, whaaaat! And if you've ever seen a brand identity created by a small business owner, it's not hard to see why!