How do you know when it’s time for a rebrand?
If you’re heading into 2023 feeling a little bit stagnant, like your brand no longer represents you, what you stand for and the BIG GOALS that you have for the year ahead, then it might be time to consider a rebrand!
I personally experienced this recently. I came back to work after taking about 3 weeks off over Christmas and New Years (a fabbb break) and started thinking about my plans for the year ahead and, of course, working with new clients and how I was going to attract said clients. I’m going to be a bit raw and real here and say that January is typically a reasonably slow month in my business, and more broadly, the creative industry as a whole (typically) and I knew that if I wanted to be working with my dream clients throughout 2023 that I needed to up-level MY OWN online presence.
Redesigning my personal website had been on my to-do list for far too long. Of course when you’re busy with client work, updating your own website is going to take the backseat - not because I want it to, but because client work is the priority (obviously).
When I took a first look at my website at the start of this year I legitimately cringed and felt a near embarrassment and feeling of shame. I knew that my website wasn’t an accurate representation of not only the work that I know I CAN produce for my clients but it didn’t showcase the beautiful work that I HAVE produced for my clients.
I don’t mean to tickle my own fancy here, but, I think the work that I produce is pretty top notch and I wanted to communicate that to my audience. Communicate that the end result is an indescribable feeling of joy when we launch the final product but also that my processes and my strategy is there and that my services and expertise is something that they can truly rely on and trust in!
I have definitely made the most of these couple of slow weeks in the studio and have completely redesigned my own website (yay!) and it is safe to say that:
I’m IN LOVE (even if I do say so myself)
I am now feeling so CONFIDENT and EXCITED to showcase my website and portfolio to the world
I no longer feel embarrassed when linking my ‘www’ to potential clients
Although I knew for a long time that my website was overdue for a refresh, sitting back at my computer at the start of this year and being overwhelmed with those feelings of embarrassment and shame made it more clear than ever that it was time for me to make changes in my business!
I WANT YOU TO TELL ME… ARE YOU FEELING THE SAME?
Is this you…
You’re embarrassed to share your brand with the world because your branding and/or website isn’t cohesive and, well, sort of embarrassing and ugly
You want the world to know how great your services are and how amazing you are at what you do but you feel like your branding/website makes you look cheap and nasty (and you admit you probably don’t look very reputable when compared to your competitors)
You KNOW you can get amazing results for your clients and believe wholeheartedly in your services but you know if it were you looking from an outside perspective, you wouldn’t give your own brand a look in
When someone enquires with you, you no longer feel EXCITED and instead feel a little bit ashamed that you haven’t given that client an unforgettable experience
You feel you have outgrown your current branding/website and it no longer reflects your brand and those big visions accurately
If you answered a big, fat yes to ANY of those above statements, then it is pretty safe to say that your branding and/or website is in need of some TLC, stat!
Your business is your baby, right?
You want to protect and nurture and grow your brand and be PROUD of it.
YOU SHOULD BE FEELING…
So fricken EXCITED to send people to your website and share your brand with the world
Like a BADASS when looking at your brand, knowing you are KILLING the game
Incomparable to your competitors, like that shit doesn’t bother you anymore - you no longer need to stress about what they’re doing
Content and PROUD to share your brand with anyone who will listen
CONFIDENT knowing that your branding is an accurate representation of you, your services and your biz
IF YOU’RE NOT FEELING ALL OF THOSE ABOVE FEELINGS, DON’T YOU THINK IT’S TIME THAT YOU DO!?
Everyone deserves to feel lit up inside when looking at their own brand. Big or small, if you’re serious about your business, give it the love and attention it does TRULY deserve and watch how those big, exciting goals no longer feel so out of reach!
If you want to feel allll of the good feels, let’s work together! Let’s bring your biiiiig visions to fruition!
All branding projects booked during the month of January receive a
FREE BUSINESS CARD* OR EMAIL SIGNATURE DESIGN
*Printing not included
Expires 31 January, 2023
You deserve to dive head first into 2023 with branding that you’re oh so proud of!
READY TO TAKE THE LEAP?
If designing your website has been on your to-do list or it has maybe been on the back burner for a little while…
I have some great free resources for you to get started, below!
💸 Start Converting more Clients with these 10 Homepage Must-Haves - Free Guide
💸 My Foolproof Blueprint for a High-Converting Website - Free Masterclass
And if you are someone who is ready to invest in your new Squarespace website but needs a little extra help with bringing your ideas to fruition, I have the PERFECT course for you…
Squarespace Web Design for Beginners Course
Perfect for service-based businesses who are ready to take control of their online presence and design and publish the website of their dreams. The course is a start-to-finish rundown on the Squarespace platform, from logging in and choosing your site template all the way through to designing and publishing your site with a custom domain.
Beautiful brand and website design that evokes feelings and tells your unique story is what sets the foundation for a successful business!
