The Importance of Establishing Clear Creative Direction for your Branding Project
BEFORE DIVING STRAIGHT INTO DESIGNING YOUR BRAND IDENTITY
(DIY logo designing biz owners, I’ve got my eyes on you 👀 )
Before commencing what I like to call the ✨ design phase ✨ of ANY branding project, we work together to develop the creative direction of your brand. In other words, through questionnaires and conversations I develop a brand inspiration moodboard based on the information you have provided.
*Spoiler alert*
When we are in discussions, I encourage you to let loose and allow me to get inside your head and really understand your big, audacious dreams, 'cause gal, that's when the magic happens!
Essentially, your brand moodboard is a way to communicate the perceived direction for your brand identity. We take the time to really nail this step as it sets the vibe for the ENTIRE brand and serves as a guide and reference point throughout the design phase of the project.
Your brand moodboard is just ONE of the many steps involved in working together to bring your custom-crafted brand identity to fruition and trust me when I say it is imperative in setting us up for success!
As a DIY logo designing biz owner, you may often wonder why your brand doesn't feel aligned with your goals, why it doesn't light you up inside when a client enquires with you (or why you aren't getting enquiries, fullstop) and why you feel a sense of embarrassment when it comes to brand exposure for your biz. The answer is the first 7 words of this paragraph 🤭 - soz, not soz, but YOUR DIY (or lack of) BRANDING IS COSTING YOU SALES!
I know you may question how it is that I can develop something that you LOVE but the process isn't just a matter of having a conversation, designing logo concepts and sending you on your merry way. Or in the case of my DIYer's, aimlessly scrolling Pinterest and attempting to design something in Canva that is a replica of what is currently trending (GROSS 🤢).
Before ANYTHING comes to fruition, I get you to deep dive into who you are, your business vision, your big goals, your ideal client and THEN we talk about your branding. I get inside your head and suddenly those big audacious goals don't seem so far out of reach!
You may have at some point questioned the importance of investing in a professional designer…
But trust me when I say…
With a custom-crafted brand identity, you'll start attracting your dream clients and never feel like you can't compete with the big guys in your industry again!
WE'RE CURRENTLY IN THE CREATIVE DIRECTION PHASE OF AN EXCITING BRANDING PROJECT AND HERE'S WHAT MY CLIENT HAS TO SAY ALREADY ⬇️
♥♥♥♥♥
“Indiah, this is incredible and exactly what we envisioned. [Client Name]'s exact words were, ”I love it".
Thank you for seeing our vision SO clearly."
Are you ready for your business to GET SEEN and GET SALES?
Beautiful brand and website design that evokes feelings and tells your unique story is what sets the foundation for a successful business!
THINK IT MIGHT BE TIME TO INVEST?
