This unpopular opinion will get me hate from other designers
Designers don’t come for me plz.
Most designers will tell you that branding (or rebranding) your own business is a near-impossible nightmare. I used to be right there with them.
But now, I disagree – designers please don’t come for me 😬
I rebranded my entire business in just one week (brand identity and website included – yes, the whole shebang) with the exact strategy and process I use for my client’s brands every single day.
You gotta practice what you preach, amiright?
Now, let me explain:
It’s a little thing I like to call ✨ brand strategy and tried-and-tested processes ✨
Brand Strategy is key: Without a solid strategy, you’re just guessing. Seriously. A well-defined brand strategy aligns your business goals with your brand identity, ensuring every design choice reflects your core values and speaks directly to your ideal client.
Stay true to the original brief, always: Don’t get me wrong, there were times when I was tempted by different ideas and design elements, but ultimately all I had to do was stay true to the original brief. This is crucial. It’s so damn easy to get distracted by shiny new ideas, but consistency and intention is key to a cohesive brand.
Consider you and your brand as separate entities: As a person, I’m all about variety – I love exploring different styles and interests. Some days I’m wearing bright florals and other days I’m running the all black ‘fit, I’m fluid in my choices – and that’s fine. But as a brand, it’s a whole other kettle of fish. It’s putting aside your personal preferences and focusing on how you want to be perceived, your communication style, your process, and of course, meeting (and exceeding) the expectations of your clients. And since my brand IS a personal brand, it’s obvious crucial to stay true to elements of myself and my personality, but the brand needs to be built intentionally and not just because you love the colour pink.
Tried-and-tested processes: Over the years, I’ve developed a process that, shock horror, actually WORKS. It’s efficient, effective, and ensures nothing is overlooked. From initial concept to final design, every step is planned and executed with precision – it’s intense, but it’s worth it. All it takes is one week to achieve your dream brand or website.
Follow the I for Design Studio formula – My 3 C’s method: You are at the epicentre of every brand and website decision we make. The goal is to gain Clients, Clarity, and Confidence. Why? Because with the 3 C’s comes increased revenue, strategic decision-making, and trust-based relationships – everyone’s goal in biz, right?
And to have an increase in revenue, you need clients and brand clarity. To make strategic decisions in business, you need brand clarity and confidence. To build trust-based relationships, you need confidence and clients.
And you might think I’m crazy, but trust me when I say it actually works.
It’s the exact method I’ve used to help my branding and web design clients:
• Quit their 9 to 5
• Book more weddings in the week following their launch than hey had for the entire previous year
• Start selling their services before their website was even live
And so after a few late nights and a big ol’ kick up the butt, the brand new I for Design Studio was reborn, better than ever, with zero confusion or hesitations all thanks to the power of strategic and intentional design.
The results? Amazing if I do say so myself 👀
I’ve seen some incredible results from the relaunch of my biz. On the very first day, I had 3 strategy calls booked without lifting a finger, thanks to automation and a solid social media presence. Not only has this rebrand given me a newfound confidence, it’s attracting my ideal clients effortlessly and allowing me to focus on what I do best – helping clients build amazing brands.
To cut a long story short…
Why am I sharing this with you?
Because if you’re feeling stuck or uninspired with your current brand, or if you’ve been putting off a rebrand because it seems too daunting or time-consuming, I’m here to tell you that it AIN’T!
It’s a jam packed week, it’s actually loads of fun to work on and you to get launch your dream brand or website at the end of just one week. You don’t have to go it alone, and you certainly don’t have to compromise on your vision.
If you want to work with a designer who talks the talk AND walks the walk, give me one week and I’ll deliver the brand or website of your da-reaaaams!
