I am sooo so so excited about the introduction of Squarespace’s all new drag and drop Fluid Engine editor which is now available on the Squarespace 7.1 platform! To say I am now EVEN MORE obsessed with the Squarespace platform than I was previously is an understatement!

With this recent shift in Instagram's algorithm I have found myself more than ever looking elsewhere for answers… and how many other consumers do you think are doing the same? Did you know that Google processes 3.5 BILLION searches EVERY SINGLE DAY (1.2 TRILLION searches per year), and tell me, again, why you don’t think it is worth having a website (that is organically listed in Google search results)?

Are you ready to really rock your brand? No? Well, that’s no surprise (sorry!). Did you know that the average small business owner spends less than a minute on their branding process, whaaaat! And if you've ever seen a brand identity created by a small business owner, it's not hard to see why!

The importance of beautiful website design can’t be overstated. Yes, the information on your website is of course important (and should be accurate). But the design itself will go a long way towards determining whether or not users stick around to read your content or if they decide to look elsewhere (Are you getting the feeling they won’t even give you a second thought?)…

But… What REALLY is branding? (And why you should invest!)
It is no surprise that every day I find myself deep in the design world… Subsequently I sometimes speak to clients about branding and tend to unintentionally overlook the finer details of what I am ACTUALLY referring to…

I think we often forget that brand designers need to be more than just that friend of a friend you get recommended. Your brand is your baby and you are allowed to treat it that way… Nurture it, protect it and don’t just settle for anything for it.